Summary

Helpful links:

Website traffic over past week: 21k unique users (highest week all year) including 6k unique users on IPO day (avg. daily traffic is usually closer to 1.1k unique users)
Generated 73 MQLs, 4 SQLs; November Pipeline = 30k, Best Case = 105k, Commits = 41k
Gathered data from Finance for CPL analysis
Outlined requirements for more detailed database segmentation in collaboration with sales team
Built next phase of database for Corporate Town Halls
Refined Netline program which has generated 88 leads to date

Q4 Product Spotlight Series #2: Accessibility – Prepped and kicked off event promo for Nov 17th event, email sent to GLO Prospects/Customers, notified sales org via slack/google cal; 52 registrants as of Friday morning
Agency Email Support – Prepped and launched emails for Karen Adams/Mike Coffey announcing events and referral process updates, 9 separate emails based on agency, shared report with Karen/Mike
November Product Email Planning – met with Product Marketing to confirm November schedule for product email dates. Created Asana project to house product comms. Eliza shared Email intake form to capture pertinent email requirements.
Onboarding Email – Reworked draft of client welcome journey email with revised onboarding process.

EU newsletter sent out / Discussed with the EU team about some improvements we can make at this process
Discussed partnership with Edison (Tish is the focal contact in EU for this) to promote their survey and work on an event together for Jan/Feb 2022

LinkedIn Ads deployed
NIRI print/digital advertising on the fall issue of the IR Update sorted out — to be published mid-November
Sorted out the UK/Ireland toll free number — IT setting it up

Worked towards creating form fields for Partner referral pages in SF, setting up the form handlers, testing the new custom object
Update form handlers with additional fields on demo and content forms
Set up Netline reporting
Re-design reporting on Paid Search(Google ads) to show performance
Work with Mike to finalize Campaign type for campaigns 2019 and onward