OOverview

Overview – December 17

Summary

GTM Tracker

New Business QTD Dashboard

Expansion QTD Dashboard

General

  • Generated 340 MQLs, 3 opps, $40k in ARR
  • Remaining December commits sit at $94k
  • Hosted ESG webinar with 493 registrants
  • Launched new homepage
  • Reviewed A/B test results on Drift and set up second round of tests (the goal is to get the engagement rates of all playbooks at, at least, 3%)
  • Q4 Google My Business content review
  • Worked with Chris to update the Website landing page for paid media campaigns

Outbound

  • Virtual Events Nurture – Final emails sent this week. 3 Total SQOs (1 Closed Lost, 1 Solutioning, 1 Proposal)
  • Identity Project – Email #4 sent as part of Identity project. Report built and sent to Identity Team for follow up on email bounces.
  • Q4 Holiday Greeting – copy created by Abby, approved by Mike, email built and ready for sending Tues Dec 21. Proofs to be sent to team Monday. 

EU

  • EU IR Su2022 Marketing planning sync with definitions of next steps
  • Agreed on next steps on event with Edison Group (Feb 17)
  • Aligned and agreed on next steps for case studies (we’re expecting some great content to come from Europe early next year)

CME

  • working with Kristina to get client’s logos approval (TD, NB and Cowen) to be used on landing pages. 

Operations

  • Completed the CPL Analysis
  • Completed Closed Won Analysis
  • Diagnosed and corrected Google Ads leads sync in the report
  • Uploaded IR Mag ESG Webinar attendee list