Summary

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New Business MTD: 140k in ARR, 167k in total bookings, 36 SQLs, 232 MQLs
Conducted website traffic analysis on what’s driving people to Q4inc.com
Hosted Corporate Access Webinar with IR Mag. 220+ registrants, including corporate access leads from bulge bracket banks

NB – IR Cycle: Pre-Earnings Campaign
- Nurture continued this week, NA/EU email #2 or 1A sent to prospects based on engagement path
Add-On – IR Cycle: Pre-Earnings Campaign
- Abby finalized email copy for add-on nurture campaign
- Eliza built emails and launched add-on nurture for NA/EU clients on Wed. Jan 25
Add-On Processes
- Implemented Account Earnings data in Pardot to be more precise in campaign segmentation (i.e. Suppressing clients reporting earnings this week from email comms)
- Created #account-mgmt-demand-gen slack channel to share marketing updates with AM team
- Updated MQC automation rules to notify entire AM team of incoming MQC’s
Outbound Planning
- Abby conducted audit of 2021-2020 blog articles to begin identifying articles and resources to be included in upcoming always-on nurture campaigns
EU Newsletter
- Met with EU Team to plan for upcoming (Feb 3) EU IR Success Newsletter
- Abby put together first pass of newsletter copy doc to share with EU Team
- Updated EU lists based on personnel changes on the EU teamLaunched the

Launched the Nurture – Add-On – IR Cycle Pre-Earnings campaign for both EU and NA
Karen Newsletter report for 2021 performance
EU Newsletter Template update
In Progress: Suppression List audit

Completed EU deck with 2021 activities
Worked on some social media posts with the SM team
Worked with Drift support to troubleshoot some issues
Sorted out Drift routing with the Inbound BDRs
Reviewed Drift A/B tests – no conclusive results so far. Left the test running for one month more
Shared best-performing content with Benelux to support the agencies on their outreach
Completed Paid Media 2021 analysis and 2022 campaigns re-organization (full media plan to be completed)