Summary
Helpful links:
General
- Highest performing week for the demand gen team all year: 110 MQLs, 17 opps, 128k in CW ARR, 141k in total bookings
- Note: All IRSP materials announcing launch (e.g. press release and customer email) were put on hold
Outbound
- Sent promo email #2 for Dec 2 webinar; prepared follow up emails for registrants/attendees to be sent on Monday, Dec 6
- Virtual Events Nurture continues – 2 Opps Total generated, 1 SQO (15k ARR)
- Prepared copy and outbound customer comms to support IRSP 2.0 launch
- Built and sent S&P Migration Emails – 1 version sent Thurs, remaining to be sent Monday 11am
- Built emails for earnings migration communications from IRLs, sending on Tues. Dec 7
- Sent EU Newsletter Thurs (Eliza & Lorenna)
EU
- EU IR Success newsletter
- Wrapped up DACH region campaign (1 SQO generated)
- Aligned on Benelux agencies next steps
IRSP 2.0
- Landing page up
- Drift playbooks to all visitors, returning visitors and target accounts (focus on upselling) deployed
- Delivered print and digital ads to IR Society
- Updated ads with IR Mag and NIRI
- Kicked off Google Search and Linkedin Ads with Search Kings
- Worked with Design team to create social media, sticky banner and other assets to support the launch
CME
- Reviewed landing page copy deck
- Initiated copy deck for ABM landing pages
- Review Google Search Ad copies
Inbound
- LinkedIn Ads deployed
- NIRI print/digital advertising on the fall issue of the IR Update sorted out — to be published mid-November
- Sorted out the UK/Ireland toll free number — IT setting it up
Operations
- Webinar upload – Total attendee – 82 and No shows -77. 10 new records created
- Completed closed lost analysis to determine the top reasons for closed lost
- Completed CPL analysis to understand RoI across channels
- Identified issues with Re-MQL date stamping and raised it to the Bizops team to resolve
- Started working on Closed won analysis for website wins to study other campaigns that touched the contact before conversion.
