Summary
Helpful links:
New Business
Prepared for and held 2022 Demand Gen Kick-off
- Generated 41 MQLs, 8 SQOs, $82k in ARR and $94k in total bookings
- Uploaded on-demand leads from various sources
- Updated New Biz SF dashboards for 2022
- Briefed Square 2 on 2022 business / demand gen objectives
- Briefed biz ops on upcoming marketing priorities (David Vu is leaving)
Outbound / Email
- NB – IR Cycle: Pre-Earnings Campaign
- Final copy edits made, email templates built and proofs sent, campaign launch Tues. Jan 18
- Add-On – Darrell Q4 2022 Update
- Email built and sent to NA/EU client base Thurs
- See key metrics here.
- Add-On – Earnings Platform Launch
- Customer segments defined in working session with PMM
- First draft of email copy for each segment written and currently being edited
- Add-On – IR Cycle: Pre-Earnings
- Email copy draft being written
- Marketing Kick-Off
- Provided details on outbound/email highlights and 2022 channel strategy
Inbound
- Developed a landing page for KPMG (CME)
- Created a Drift Playbook for Earning Events’ new page
- Created Social Media posts to support the Earning Event’s launch
- Supported the development of 2022 Marketing plan
- Square 2 first kick-off meeting
CME
- Built KPMG-centric landing page
Operations
- Uploaded and created shareable link for BW Newsfeed sell sheet
- Created New business and Add-on business Marketing performance dashboards
- Audited Google Ads,Linkedin and Netline leads sync and attribution
- Provided input on 2021 final revenue numbers and plan for 2022
Web
- Updated Virtual Events Page
- Built new Earnings Page & Earnings Demo Request Page
