Summary
Helpful links:
Demand Gen
- MTD New Business Performance: $126k in ARR, 27 SQLs, 135 MQLs
- MTD Add-on Performance: $16k in bookings, 2 MQCs
- Launched Pre-Earnings Campaign for prospects
- Developed Earnings Campaign for clients focused on value of earnings bundle
- Built Webpages for Earnings and revised Virtual Events Webpage to include earnings content
- Launched latest batch of articles from Paul Teitelman’s team
- Provided update on 2021 CME performance / 2022 game plan
- Hosted kick-off meeting with digital consultancy, Square 2, focused on optimizing our website
- Met with Sendoso to understand full capabilities for Employee Swag Store
- Got briefed on how to build Q4 Info Hub for Demand Gen
- Updated CME dashboard to reflect New Business Core format
- Met with Karen Greene and team to determine timing of G2 Review Campaign for Website Clients
- Updated Falqon with 2022 data
- Completed first round of annual reviews
