Summary

Helpful links:

Rolling 7 days:
MQLs = 24
Opps =6
Closed-won ARR = 24k

Prepared brief/Asana project for upcoming Q4/Edison Group event (Feb 17) promotion cadence – first email scheduled for Mon. Feb 7th
Prepared and briefed team on NB ESG campaign (launch Feb 14) – provided feedback on copy draft
Worked on G2 Crowd Q4 Studio listing copy – review next week with Alex
Presented to BDR Team in ‘Day in the Life of Demand Gen’ meeting
Presented to Account Management Add-On Team on MQC/MAC processes by providing a walkthrough in SFDC
Synced with Bianca/Earnings Migration Team on Feb 8th customer communication
EU IR Success Newsletter sent out Thurs. Feb 3
Met with Jesse/Lorenna on BENELUX regional EU outbound strategy

Built the EU newsletter, campaigns, duplicated and launched emails
Build all five versions of the earnings migration emails (waiting for approval/shanges)
Completed suppression list audit, now verifying what needs to be removed
Researched EU Newsletter template update
Performance overview for Jan pending for today

Worked on the EU newsletter (communicated with Eliza/Tish about copy/content changes and made their edits)
Wrote copy for Edison Group nurture campaign
Completed blog audit
Wrote copy for ESG nurture campaign
Compiled support testimonials

Social Media: P&C and Earnings posts / Chinese New Year/alignment with P&C team on what’s coming next for social
Drift: sorted out Data enrichment with Stephanie (it is syncing, but there are still some minor bugs to fix – under investigation with Drift team and Stephanie)
Reviewed Drift new features (Fastlane)
Helped sort out some inbound scoring issues (with Reema)
Completed and presented Media Plan 2022
Started organizing adjustments to share with SK
Organized associations details for meeting with Lisa (CIRI, NIRI, IR Mag, Society etc)
Presented Web Stats analysis (with Chris)
Reviewed SEO articles for link building
Met with Jesse to discuss next steps for Benelux marketing outreach (with Matt)
Reviewed Square 2 wireframe proposal and provided input (with team)
Started working on ESG Bundle inbound assets (WIP)
Met with Alex about the EU website campaign (WIP)

Completed Channel Performance overview
Completed Prospect conversion guideline for the BDRs
Investigated issues with MQL qualification and Re-MQL object with Bizops and Support teams
Created list of the Capital Markets prospects based on the email ids received by the teams, to help initiate the process of uploading the missing prospects in Salesforce