Summary

Helpful links:

Initiated A/B test on Homepage and Upper Navigation (Get Started vs. Let’s Talk / Request a Demo)

Q4 Edison Group Event Promo (Feb 17) – Email #1 sent on Wed. Feb 9 to NA/EU Prospects & Customers
Earnings Migration Wave #4 – 5 versions of Earnings Migration send on Tues. Feb 8
ESG NB Web & Events Campaign – Copy approved, email/lists built, prepped for launch Mon. Feb 11
Met with Alex/Lorenna to review EU Web messaging for campaign launch March
Updated Q4 Studio listing on G2 Crowd, build list of potential clients for review campaign to share with CSM team for approval.

Wrote/did copy revisions for the ESG campaign
Wrote a few social posts/edits (interactive demo, great place to work, ESG blog)
Started BDR cadences (this is ongoing but will be finished today)

Met the Product/Support team and researched about FAQ/troubleshooting items to create the support pages copy decks (in progress)
Started A/B test on the homepage with Chris
Sorted out Drift Intel /SF integration with Stephanie and Drift team
Researched website ideas/inspiration etc (for website working session that has been postponed)
Worked on website analysis with Chris
Started to sort out the lead source issue on SF (some that should be marketing-related are appearing blank – this will take me some time to complete)
Reached out to all Associations to ask their 2022 partnership plans

Presented the prospect conversion guidelines to BDR team
Completed Channel performance overview as an enhancement to FalQon
Completed audit on Form handler and inbound content scoring.
Uploaded CME Mailing list in Pardot and Salesforce
Audited marketing opportunities for attribution
Worked with Bizops on issues with Re-MQL object and campaign type fields in Salesforce