Summary
Helpful links:
IPO Items
- Publish IPO completion press release on website
- Publish initial IPO “Ticker” Announcement PR
- Publish IPO blog
- Send out IPO email to clients (2 versions)
- Addition of Investors website to corporate site navigation
Campaigns
- Sent IPO Announcement Email (1 version for All GLO clients, 1 version for all agency contacts and partners)
- Send wave 2 of NASDAQ campaign; write additional email speaking to full platform benefits
- Sent Wave 3 Briefing Books Campaign (suppressed anyone who received NASDAQ comms)
- Launch Netline partnership (expected 600+ leads in 3 months)
- Create automation / scoring rules for Netline partnership
- Share email intake form with product marketing team
- Upload revised content follow-up BDR cadence to Salesloft
- Launch next wave of paid media; Submit campaign ideas for additional SEM spend
EU
- Finish Benelux Marketing plan, share with Jonathan
- Collaborate on EU Newsletter
- Work with Marisa to organize 3 upcoming EU events (IR Mag ESG, EKF Conference, IR Society Awards Dinner)
- Started EU IR Customer Newsletter draft (to be sent out on Nov 4)
- Sorted out IR Society Awards presentation
Partner / Agency Referral Pages
- Build V1 of 14 agency referral pages
- Build form handlers for 14 agency referral pages; work with Biz Ops to create corresponding fields in SFDC
Partner Updates
- Submit IR Club Display ads
- Build CIRI ad for fall issue
Inbound
- Deployed CME, DACH region and NASDAQ competition displacement paid media campaigns
- Delivered IR Club newsletter Ad and landing page
- Agreed on Benelux Marketing Plan with Jonathan and Jesse – kicked off some initiatives (landing pages, paid media, SEO meetings etc).
- Created SF Drift campaign to track down Google Ads results (ties up to the Google Ads audit on Reema’s updates).
Operations
- Netline integration with Salesforce and Launch
- Audit Google Ads reporting
- Created Form handler for new IR club LP
- Upload and create inbound and outbound links for new CME Events sell sheet
- EU Newsletter Build and distribution list clean up (removing unmailable/wrong emails)
- Final edits and finalized the Asana email request form
- Email performance for on going engagement series (e.g. support portal)
- Overall email performance (continuation)
Miscellaneous
- Follow-up with Sendoso regarding alma mater gifts
- Audit automation rules for Chilipiper Google Ads
- Interview copywriter candidates
- Clean up Lead Source options
- Outsourced corporate town hall database extension
1 comment
Could you share a month over month for the past 6 months, google analytics report?
Can you include a link to the marketing plan you are working on with Jonathan (or is that the use of agencies?)?
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